Label: Nectah
Year of Release: 1995
1995 was a confusing year if you happened to be reviewing music either
for a living, or because you wanted to due to the tons of free records
and tickets to gigs you got. Britpop had caught hold of the public's
imagination, and you couldn't go to see a new band without witnessing at
least one support act with either a fey English approach to guitar pop
or a monstrously unsubtle demonstration of Ladrock (soon to turn into
Dadrock). Many of the acts obeying the fashions of the day were
actually perfectly good, but if you happened to be attending two to
three gigs a week, you began to crave any band who seemed just a tiny
bit like oddballs, and developed an irrational hatred for anything
observing the NME approved template. Trust me, there was a review I
wrote of no-hopers Powder at the time which was so vitriolic that these
days I'm actually ashamed of it. Pearl Lowe's slightly smug performance
pressed a horrible red button in my brain I hope nobody ever goes near
again.
I managed to catch Elcka playing at a small provincial gig venue during
this simultaneously exciting and somewhat trying year, and was
immediately struck by their slightly bizarro approach to the more
bohemian side of indie pop. The lead singer Harrold led the band in a
flamboyant, airy way, seemingly beamed forward in time from some
seventies Art College graduation ceremony. The songs were pure pop, but
had enough twists and unexpected (and, even at the time, unfashionable)
quirks such as harpsichord noises and MOR backbeats to stand out.
There were some sounds occurring which seemed to be channelling both
Steve Harley and Genesis's "I Know What I Like In Your Wardrobe" as well
as Bowie and Roxy, meaning unfavoured retro acts were creeping into
their sound besides the more accepted ones from the canon of cool.
Then I picked up this single, and decided to go haywire with my praise
for the band, telling anyone who happened to be bothered enough to read
my writing - which was very few people - that they should Watch Out,
because here was The Next Big Thing. That was utterly untrue, of
course, and in reality the splash Elcka made went unnoticed by even some
of the more hardcore indie kids. Listening back to their debut single
"Boho Bird" now, it seems good enough to understand why I'd have managed
to get carried away, but not quite good enough for me to fathom why I
thought they would end up taking on allcomers. "Boho Bird" is at once
odd and infectious, combining erratic keyboard riffs with swaggering
vocals, but was ultimately just too subtle to find a larger audience.
There are no big choruses to be had, and instead the track saunters
along in the kind of considered, stylish way which might not have leapt
out of anyone's radios.
Eclka eventually signed to Island Records, and in 1997 their album
"Rubbernecking" landed, but by then it was far too late, and even I
seemed to fail to notice its arrival, buying it a few years later after
spotting it in a record store. For all that, the band have a web
presence (and fanbase) of sorts, and in April of this year it was
announced that they were considering reforming for some gigs. I await
with interest to see what happens, and if they do get back together,
I've no doubt I'll turn up to see them if only to relive that moment
when I saw a brilliant live band and immediately supposed they'd be on
the front cover of all the major music papers within the twelve-month.
Sometimes you can still be impressed and have huge fun while you're busy
getting things wrong.
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https://www.facebook.com/ELCKAband
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